MagikHow often should a Shopify store post on social media?
There's no single right cadence — it depends on the platform and the store. But there is a wrong one, and it's the default most stores end up on without deciding to.
The wrong cadence is the accidental one
Almost no store decides "we'll post twice a month." What actually happens is someone posts a burst of five things during a product launch, then nothing for six weeks because making the next batch of content is a chore that keeps losing to everything else on the to-do list. The algorithm doesn't read that as "busy quarter" — it reads it as an inactive account, and ranks the next post accordingly.
What consistency actually buys you
Regular posting doesn't make any single post better. What it does is keep an account inside the window where the platform is still willing to show your content to people who don't already follow you. Stop posting for a month and that willingness resets — the next post launches from close to zero again, same as a brand-new account.
A cadence that survives contact with a real week
The honest answer is: whatever cadence you can sustain for three months without thinking about it is better than a more ambitious one you abandon after three weeks. For most small stores that's three to five posts a week per platform — enough to stay inside the algorithm's "active account" window, without requiring a full-time content person.
Where the time actually goes
It's rarely the posting itself that breaks the habit — it's producing something worth posting, day after day. That's the part that's easy to commit to and hard to sustain, and it's the specific problem Magik is built to remove: it turns a Shopify catalogue into a week of scheduled posts at once, so the cadence doesn't depend on remembering to make something new.